In the past it was wrong to assume that the choices of consumers was spontaneous and instinctive. In fact, the human behavior is the result of environmental stimuli, which is on instincts, desires and emotions. The consumer shall be free to decide what he will acquire property and how much is it from them. Consumers want to get the fullest satisfaction to choose the goods and services. When we see the dietary habits of consumers, there is a change in the long-term progressive in this area. Now, consumers are health conscious and they want to be safe and nutritious food, even higher prices. Table 1 Figure 1 shows schematically the long-term and differentiation of consumer preferences for food in a growing economy. The development can be divided into 3 phases: Table 1 1 Change and differentiation of consumer preferences for food in a growing number Economy Influence of income and prices Strong (1. phase) Acceptance (2. phase) Small (3. phase) Getting enough to eat Eat more (Trends in health) concern residues Healthy eating concern about the environment Eat fewer calories, you can buy and prepare food Some vitamins eventful (Trend diversification) More transparency Eat better and less anonymous mass Diversified Consumer Enjoy the power of nature back (Trendy shops) Eating and shopping, preparing and Food, convenient Phase 1 The situation is characterized by a general food shortage. For this reason, demand for food by the nutritional needs of subsistence is determined. The income and price elasticity of demand is high. The development of per capita demand for food is highly dependent on income trends. Phase2. With rising incomes satisfied the basic physiological needs are therefore at a lower income and price elasticity of demand for basic foodstuffs. Other reasons for the demand for food is becoming increasingly important for the tendency of health to enjoy the desire for food / trend for diversifying and the tendency toward complacency. Phase 3 The income and price elasticity of demand for food are very small. Attracting the most important trends of the phase 2, but they are differentiated and partially reversed. To promote a growing concern about the backlog in the demand for safer food. To promote the growing concern over the gap to the demand for safer food. The growing concern for the environment is to promote the search for solutions to problems, conserving resources. These developments are partly accompanied by a movement of nostalgic return to nature “and the desire for more transparency and less use of anonymous mass. They are opposed by a growing hedonism, eventful, the desire to eat, shop and prepare meals. Many people use food is part of the adventure-seeking behavior ” Who are the consumers of organic products? What do we believe that consumers ‘organic’ means the person who is at least once or twice responsible for the purchase of food for households and the purchase of organic food a month. So, if there are people at random to Buy or at least once a month, then they are not as regular consumers of organic products. Values and attitudes of consumers of organic products What consumers think organic produce is what is in their head for organic agriculture is a critical factor in consumer preference for organic food. Despite the takeover, is a change in attitude and thinking about organic food is a prerequisite in order to feel secure and positive about this new direction. An organic consumers have more positive views about organic products. For example, the product tastes better, is more natural, healthier, they are convinced that more than non-organic consumers. They believe that people who are important to them, people close to them, and even organic products, they believe it is a good thing that they buy organic. The other aspect of ecological thinking, what consumers compared to non-users of organic products is that the moral standards they say they are very good for the environment, good for society. This is something that the differences between them and not consumers of organic products. Do not buy organic purchases to associate these beliefs for organic products. The values of consumers to choose organic foods can be of two Service values, as seen, for example, usefulness of the taste, health and freshness, are estimated i. e., a private good characteristics, which can only be caused by the consumption of the product. Other non-public use values are good values for the environment and improving animal welfare in the context. The majority of consumers, and recognizes the value of goods for non-organic values (environmental or animal welfare attributes) and for the use of the values (health, taste and freshness attributes). The group of consumers who use the values, is negligible. In the same way that most people agree is movement important, they also believe that a sustainable, healthy environment is important. Wier and Anderson (2003) studied consumer attitudes, values and purchasing habits for organic food. They concluded that organic buyers were more relevant health, focusing more on residues, animal welfare and environmental attributes, less on low prices and usually a preference for domestic products. But few walk their talk. To better understand that consumers are buying green, and therefore we must also say what consumers say they are looking for. To examine what they actually do. There is no question that consumers are changing how they buy. A variety of social factors pushing consumers are looking more and more unique and diverse products to be their lifestyle needs. Consumers to buy environmentally friendly products and sustainable living are motivated not only by the same product, but by the values they represent. We can not change biological minds of consumers, so they believe that organic products better show in different ways for taste, health or the environment, and that is people who are important to them, whether people who are into it, such Stars, they buy and consume organic products, then we might be able to move these consumers in the organic market. References CSF Denmark (2001): GfK Consumer. The forbrug
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